Just days before starting his second term as President of the United States, Donald Trump has made headlines with the launch of his own cryptocurrency bearing his name. This new digital asset sparked a frenzy in the market, achieving a valuation of nearly $6 billion within hours.

The Concept Behind the “Meme Coin”

Trump officially introduced the cryptocurrency through his accounts on Truth Social and X (formerly Twitter). Known as a “meme coin,” this type of crypto aims to capitalize on public enthusiasm associated with prominent figures, movements, or viral phenomena. While these coins are often viewed as speculative assets with little practical utility, the project’s official website describes it as a tribute to “a leader who never gives up, no matter the circumstances,” referencing the failed assassination attempt against Trump in July.

Initial Skepticism in the Market

Following the announcement, the crypto community expressed doubts about the legitimacy of the project, fearing it might be a scam—a concern not uncommon with meme coins. However, the involvement of CIC Digital LLC, a company previously used by Trump to sell NFTs (non-fungible tokens), helped ease those fears. Additionally, the fact that the announcement came directly from Trump’s official accounts reassured many investors.

An Economic Success in Hours

The confirmation of the project’s authenticity fueled a rapid increase in the cryptocurrency’s value, pushing the total market capitalization of circulating units to staggering levels. Despite this success, neither Trump nor the companies behind the launch, such as Fight Fight Fight LLC, have disclosed details about the potential profits generated from the initiative.

This bold move has not only shaken the cryptocurrency market but also highlighted Trump’s ability to merge politics, business, and cultural trends, leaving yet another mark on an ever-evolving industry.